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The online community Wandel.nl, owned by the Royal Dutch Hiking Association (KWBN), is the largest hiking community in the Netherlands and the Dutch speaking parts of Belgium. Wandel.nl inspires hikers with products, services and concepts in the fields of health, recreation and sport. Since 2020 our database has grown with 70% from 1.2 million hiking fans to 2 million now in 2021 (profiles and first party data).

We invite you to become a partner of the wandel.nl community and brand your products in the biggest Dutch speaking hiking community.

Wandel.nl partner package

  • 1 branded content page on website Wandel.nl – 24/7 live, no end date

    Banner on 1 of the 4 pillar pages – 40.000 views

  • 1x item in the newsletter Wandel.nl to all 82.000 subscribers

  • 1x organic post on Facebook & Instagram Wandel.nl, total 25,6k followers

Step 1: Wide online campaign Wandel.nl

  • 1x item in the newsletter Wandel.nl to a specific group of hikers from our database, jointly we determine which profiles are of your interest
  • 1x social advertising on Facebook & Instagram to a specific group of hikers from our database
  • Dynamic e pop-up banner on website Wandel.nl, shown to a specific group of hikers from our database – 40.000 views

Step 3: Showing the Target group a specific offer (conversion)

  • 1x dedicated e-mailing to hikers who interacted with the campaign

Online campagne 2021

Step 2: Online campaign Wandel.nl on target group

We offer a cross medium package consisting of both online and print channels of Wandel.nl. We use each channel in its own strength. The online campaign focuses on conversion, while the print campaign is more suitable for brand awareness and storytelling. Other combinations of channels are always negotiable.

Magazine Wandel.nl

  • 1x 2/1 pages in the year guide (print run 55,000)

        Distribution date: 1st half of December 2021

Wandel.nl Evenementen Jaargids

Print campagne 2021

  • 2 x advertising pages in the magazine Wandel.nl
  • Your logo in our colophon as our partner of the wandel.nl magazine and yearbook

        Distribution dates: September en 3 December
  • You will gain insights into the data and segments known to us, tailored to your target group.
  • You will be able to create your own interest group (profile structure) that you can approach in a targeted manner. The profile structure remains exclusively stored in our database
  • Good ctr figures and conversions
  • Good conversions and ctr rates
  • Professional support from KWBN's marketing department
  • Transparent reports containing all important figures about your campaign

Your benefits

Both editions are available in the newspaper shop

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Sil Sanders
Accountmanager
06-36319829
s.sanders@kwbn.nl

Wendy Coppers
Accountmanager print & online Wandel.nl
06-15524226
wendy.coppers@sportsmedia.nl

Contact

  • Package deal € 8,500 (excluding VAT). This represents a discount of € 3,800 on the normal package price of € 12,300 (excluding VAT). Other combinations or a customized package is always negotiable.

2021

2.800.000 sessions


2 million profiles

82.000 abonnees

44%

13,5%

16.000

11.000

Print run: 60.000 copies



Print run: 55.000 copies

Coverage: 75.784
(52% has 1-2 extra readers, survey april 2020)

Website visits Wandel.nl 
(sessions)

Profiles Wandel.nl

Newsletter Wandel.nl subscribers (opt-in)



Facebook-likes

Instagram-followers

Magazine Wandel.nl



Yearguide Wandel.nl

Average opening rate 

Average click rate 

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The online community Wandel.nl, owned by the Royal Dutch Hiking Association (KWBN), is the largest hiking community in the Netherlands and the Dutch speaking parts of Belgium. Wandel.nl inspires hikers with products, services and concepts in the fields of health, recreation and sport. Since 2020 our database has grown with 70% from 1.2 million hiking fans to 2 million now in 2021 (profiles and first party data).

We invite you to become a partner of the wandel.nl community and brand your products in the biggest Dutch speaking hiking community.

Website visits Wandel.nl 
(sessions)

Profiles Wandel.nl

Newsletter Wandel.nl subscribers (opt-in)



Facebook-likes

Instagram-followers

Magazine Wandel.nl



Yearguide Wandel.nl

2.800.000 sessies



2 miljoen profielen

82.000 abonnees


44%

13,5%

16.000

11.000

60.000 oplage



55.000 oplage

Average opening rate 

Average click rate 

2021

Wandel.nl partner package

We offer a cross medium package consisting of both online and print channels of Wandel.nl. We use each channel in its own strength. The online campaign focuses on conversion, while the print campaign is more suitable for brand awareness and storytelling. Other combinations of channels are always negotiable.

Online campagne 2021

Step 1: Wide online campaign Wandel.nl

  • 1 branded content page on website Wandel.nl – 24/7 live, no end date

    Banner on 1 of the 4 pillar pages – 40.000 views

  • 1x item in the newsletter Wandel.nl to all 82.000 subscribers

  • 1x organic post on Facebook & Instagram Wandel.nl, total 25,6k followers

Step 2: Online campaign Wandel.nl on target group

  • 1x item in the newsletter Wandel.nl to a specific group of hikers from our database, jointly we determine which profiles are of your interest
  • 1x social advertising on Facebook & Instagram to a specific group of hikers from our database
  • Dynamic e pop-up banner on website Wandel.nl, shown to a specific group of hikers from our database – 40.000 views

Step 3: Showing the Target group a specific offer (conversion)

  • 1x dedicated e-mailing to hikers who interacted with the campaign

Print campagne 2021

Magazine Wandel.nl

  • 2 x advertising pages in the magazine Wandel.nl
  • Your logo in our colophon as our partner of the wandel.nl magazine and yearbook

        Distribution dates: September en 3 December

Wandel.nl Evenementen Jaargids

  • 1x 2/1 pages in the year guide (print run 55,000)

        Distribution date: 1st half of December 2021

Both editions are available in the newspaper shop

Your benefits

  • You will gain insights into the data and segments known to us, tailored to your target group.
  • You will be able to create your own interest group (profile structure) that you can approach in a targeted manner. The profile structure remains exclusively stored in our database
  • Good ctr figures and conversions
  • Good conversions and ctr rates
  • Professional support from KWBN's marketing department
  • Transparent reports containing all important figures about your campaign
  • Package deal € 8,500 (excluding VAT). This represents a discount of € 3,800 on the normal package price of € 12,300 (excluding VAT). Other combinations or a customized package is always negotiable.

Contact

Sil Sanders
Accountmanager
06-36319829
s.sanders@kwbn.nl

Wendy Coppers
Accountmanager print & online Wandel.nl
06-15524226
wendy.coppers@sportsmedia.nl

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Coverage: 75.784
(52% has 1-2 extra readers, survey april 2020)